Bansal Graphics

Happenings / News / Press Coverage

All your creativity would be useless, unless what would you produce is seen or heard & acted upon. This can be guaranteed only by the most effective exposure in the media. Even creativity & planning & advertising campaigns can be determined to a considerable extent by the media used. That's why, there is today greater integration of the creative function with media planning. It is the media which constitute the main source of income for advertising agency. Thus, in usual business concept, the 'advertising agent' acts as an agent for the media, who pays a commission to the agency. Hence, for an advertising agency to function requires a formal 'recognition' from the media.